The Zeitgeist: September 6, 2024

Today's Edition: Underground AI Users, Tootsie and Fish Sticks

Good morning. Fall is in the air, kids are back in school and the 2024 NFL season is kicked off. It’s game time for football-themed campaigns, which are already in full swing across industries. Meanwhile, it was an exciting week for media - The Cut made a print issue for September, Gallery Media Group (parent company of Purewow) is entering its 13th year of profitability and Outside acquired MapMyFitness from Under Armour. More and more media companies are thinking outside the box and making strategic moves to attract new audiences and advertisers.

Campaigns

Earned-friendly campaigns & clever moments

Also, Chipotle x Spirit Halloween’s bodysuit costumes, Taco Bell's Baja Blast gelato, Mountain Dew’s Mountain Time Zone promo and Krispy Kreme’s Barbie doughnuts for Barbie’s 65th anniversary.

Culture 

Snackable bites of consumer culture

Corporate

Commerce

Shopper society snapshot

Connections

Feed intelligence

Media Moves:

  • Lily Jamali, formerly senior reporter at Marketplace, is now North America tech correspondent at the BBC, based in San Francisco.

  • Ritika Gupta, formerly reporter and producer at Bloomberg TV, is now North America business correspondent at the BBC providing live coverage and analysis of economics and business news and anchor a daily TV business show, based in New York.

  • Claire Boston, formerly team leader for distressed debt and bankruptcy coverage at Bloomberg News, is now reporter at Yahoo! Finance covering housing.

  • Aaron Wiener, formerly Retropolis editor and assignment editor on the Metro desk at The Washington Post, is moving back to reporting to cover housing and development at the same newspaper.

  • Christine Hall, formerly reporter at TechCrunch, is leaving the outlet and has yet to announce her new role.

  • Kate Ellsworth, formerly executive editor of lifestyle and commerce at USA Today’s Reviewed, is now commerce editor at AOL/Yahoo overseeing product reviews, best-of lists and commerce content.

Also... check out these livestreams of desert wildlife in Namibia on YouTube.

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