The Zeitgeist: October 18, 2024

Today's Edition: Cosmo Reads, Diwali and Boo Baskets

Good morning! Halloween preparations are in full swing this week, and if you're looking for costume inspiration, Google just released the most searched costumes by state. Shrunken Head Bob from Beetlejuice Beetlejuice and Australian Olympic breakdancer Raygun are the clear winners this year!

In other news, Unilever has been removed from the lawsuit between X and advertisers after reaching an agreement with Elon Musk’s platform, potentially paving the way for more advertisers to follow suit. Also, earnings season is offering a glimpse into how companies might be impacted by Election Day, from slowing beer sales to reduced air travel.

Campaigns

Earned-friendly campaigns & clever moments

Also, Angry Orchard’s Hide & Shriek Prank Pack, Burger King x Hidden Valley Ranch’s “Big Dip” cup, Keke Palmer x Creme of Nature, Lay's “Do Us a Flavor” chip contest and Tony’s Chocolonely x The Washington Post’s conversation starter bundle.

Culture 

Snackable bites of consumer culture

Corporate

Commerce

Shopper society snapshot

Connections

Feed intelligence

Media Moves:

  • Dave Smith, formerly editor at Fortune, is now U.S. news chief at the same publication.

  • Brit Morse, formerly associate editor at Inc. covering HR, public policy and legal affairs, is now reporter at Fortune covering human resources and workplace trends on the leadership desk.

  • Will Daniel, senior reporter at Fortune, has left the publication and has yet to announce his new role.

  • John Ketchum, formerly editor of “The Daily” at The New York Times, is now senior editor at NPR’s All Things Considered.

  • Allison Prang, formerly reporter at Politico covering sustainability, has left the news organization to finish a book and to freelance.

  • David Slotnick, formerly senior aviation reporter at The Points Guy, is leaving “to recharge” but will return later as a contributing aviation editor.

Also... check out this Digg data visualization of what people around the world call their “Boogeyman.”

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—The Editors

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