The Zeitgeist: November 8, 2024

Today's Edition: Hello Kitty, Towns and Haggis

Good morning. After a tense week, we’re watching reactions from America’s top tech leaders that offer the first hint at how CEOs are pivoting their strategy to appeal to the president-elect. Analysis from the OCR Network and shared with Axios shows 13% of Fortune 100 CEOs publicly addressed the outcome on their personal LinkedIn or Twitter accounts (as of Wednesday). Everyone agreed the real winner of election night was Calm for its ad geared towards anxious voters. The app jumped more than 100 spots in the App Store as a result.

Campaigns

Earned-friendly campaigns & clever moments

Also, The Ordinary’s anti-Black Friday campaign, Baskin-Robbins’ turkey cake and Adweek’s best holiday campaigns of 2024 (so far).

Culture

Snackable bites of consumer culture

Corporate

Commerce

Shopper society snapshot

Connections

Feed intelligence

Media Moves:

  • Thomas Maxwell, formerly reporter at Business Insider covering big technology, is now tech reporter at Gizmodo.

  • Clare Fieseler, formerly reporter at Politico covering renewable energy, climate and technology, is leaving the news organization to take on some ocean reporting projects.

  • Ben Berkowitz, formerly editor in chief at Hedgehog Social, is now managing editor of business and markets at Axios. He will oversee all of Axios’ business and markets coverage and products, including newsletters such as Axios Pro Rata, Axios Macro, Axios Markets, Axios Closer and Axios Crypto.

  • Alexandra Skores, formerly aviation reporter at The Dallas Morning News covering airlines, air travel and the aerospace industry, is now transportation reporter at CNN.

  • Wired has struck an exclusive partnership with 404 Media to co-publish two exclusive articles a month that will cover topics including hacking, cybersecurity, cybercrime, AI, consumer rights, surveillance, privacy and more.

  • Layoffs were announced at USA Today’s Reviewed as the product reviews site officially shut down.

Also... try The New York Times’ 10-minute focus challenge: look at Edward Hopper’s ‘Manhattan Bridge Loop’ for 10 minutes, uninterrupted.

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