Though the marketing spend for the film hasn’t been disclosed publicly, its brand partnerships currently totals over 400. “We’re going to be just short of obnoxious,” Universal Pictures’ CMO told theater owners about their marketing strategy to promote Wicked in Sept. These are some of the best stunts.

An honest take about Coca-Cola’s new Christmas ad, a remake of its iconic “Holidays Are Coming” ad from 1995 that it released earlier this month.

Answers to six immediate questions you might have about the art world after a crypto entrepreneur spent $6.2 million on a 35-cent fruit.

From the “cozy gaming” trend to a new generation of AI companions, our devices are trying to swathe us in a digital and physical cocoon.

While adults have been complaining about kids’ junk for generations, many millennial and Gen X parents have the sense that something is different now - kids have more toys than in past decades, and they seem to arrive in ways one parent describes as “unintentional.”

Nearly 2 in 3 workers report feeling stuck in their current role, according to a new Glassdoor report.

Expense fraud appears to be on the rise and can be worst at the end of the year when overwhelmed accounting departments race to close the books at year-end.

The hybrid work model has been instrumental in driving higher employee engagement, greater productivity and strong business results, says Synchrony CEO Brian Doubles.

Loyalty programs tend to reward customers with useful, if somewhat boring, perks - but H&M is peppering in big, once-in-a-lifetime special event perks for its most loyal customers.

Inflation and rewards programs are driving Americans to rely on credit cards and “buy now, pay later” for holiday shopping, with debt likely lasting into 2025.

Creators are visiting the chain store just to see what wild items they can find and share online.

Andrew Morse, former CNN executive and current president and publisher of The Atlanta Journal-Constitution, has splashy plans to revive the ailing newspaper.

After almost 20 years on air, the reality competition series grabbed hold of Gen Z viewers through TikTok, casting of younger dance pros and the chance virality of “wow moments” from routines.