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- The Zeitgeist: March 7, 2025
The Zeitgeist: March 7, 2025
Today's Edition: Low Buy 2025, Digg and Crayola
Good morning. This week, Expo West took center stage in Anaheim, spotlighting the latest emerging trends in food and beverage. According to FoodNavigator-USA, key highlights from the trade show include functional foods for wellness, better-for-you snacks and cutting-edge beverage innovations. We’re excited to see which of these trends make their way to store shelves soon.
Next up: SXSW. Ad Age’s SXSW 2025 preview hints at brand activations from Whataburger, Rivian, FX, Paramount+ and more. But beyond the marketing spectacle, this year’s event is set to spark discussions on pressing cultural, social and political issues shaping today’s landscape.
Campaigns
Earned-friendly campaigns & clever moments
Also, Steak-umm’s Freezer Flag, SONIC x Tajín’s Strawberry Mangonada Slush, DiGiorno x Hidden Valley Ranch’s frozen pizzas and another Peeps collab: Peeps x ICEE.
Culture
Snackable bites of consumer culture
Corporate
Trends at work and for good
Commerce
Shopper society snapshot
Connections
Feed intelligence
Media Moves:
Lily Meier, formerly rotational reporter at Bloomberg, is now retail reporter on the consumer team, covering specialty retailers like Gap Inc. and U.S. dollar stores.
Rocio Fabbro, formerly staff writer at Quartz, is now breaking news editor at Bloomberg.
Dominic Preston, formerly managing reviews editor at Android Police, is now news editor at The Verge, sharpening its international coverage with a focus on emerging tech and European tech policy. Dominic is UK-based.
Caroline Haskins, formerly freelance, is now business reporter at WIRED. She will start March 10.
Manisha Krishnan, formerly freelance, is now senior culture editor at WIRED.
Natasha Sara Abellard, formerly reporter and producer at Bloomberg, is now investing reporter at CNBC.
Sonali Basak, global finance correspondent and anchor at Bloomberg, is now host of a new financial show called “Bullish“ launching in May. According to Deadline, “The series will offer an insider’s glimpse into the world of finance with its titans and rising stars. The six-episode series looks to build on the brand’s global finance and markets-focused coverage.”
Kyley Warren, formerly assistant commerce editor at PS, is now shopping development editor at USA Today.
Layoffs were announced this week at Fortune and The Wall Street Journal. Here’s a list of WSJ tech journalists whose jobs were eliminated.
Also... enjoy Calm’s free collection of daylight saving reset meditations.
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