The Zeitgeist: March 1, 2024

Today's Edition: The Flip, Wendy's and Bisquick

Campaigns

Earned-friendly campaigns & clever moments

Also, Burger King’s free Whopper deal in response to Wendy’s “surge pricing” backlash, Eggo's House of Pancakes, Olipop’s senior soda consultants contest, Krispy Kreme’s free doughnuts for those affected by cell service outage, Hinge’s “phonebooks” for National Day of Unplugging (3/1) and Southwest x Omni Hotels & Resorts’ Solarbration for April’s Solar Eclipse

Culture 

Snackable bites of consumer culture

Corporate

Commerce

Shopper society snapshot

Connections

Feed intelligence

Media Moves:

  • Amanda Gerut, formerly editor at Agenda Week, is now west coast news editor at Fortune.

  • Julie Bort, formerly tech editor at Business Insider, is now editor of the startups and venture capital desk at TechCrunch.

  • Mike Hofman, formerly executive editor and head of digital at Fast Company, is now editor in chief at Inc. Magazine.

  • Jamie Nguyen, formerly senior consumer investigative producer at NBC News, is now senior producer at CBS News and Stations leading Consumer/Business/MoneyWatch.

  • Mia de Graaf, formerly health editor at Business Insider, is now deputy executive editor at the same outlet overseeing health and health care coverage as well as features for the Life department, directing long-form stories on lifestyle and culture topics, including food, relationships, wellness, celebrities, internet culture and real estate.

  • Jeff Bercovici, formerly business editor at The Los Angeles Times, is now managing editor at The San Francisco Standard.

  • Jenna Lyons, fashion designer and businesswoman, is now editor in chief at The Coveteur.

  • Tobey Grumet Segal, formerly reviews editor at CNN Underscored, is taking over the fitness, wellness and health vertical at the same outlet.

  • Layoffs were announced this week at Vice Media, including Refinery29, and Engadget.

Also... take a look at this year’s Underwater Photographer of the Year winner's collection.

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