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- The Zeitgeist: January 17, 2025
The Zeitgeist: January 17, 2025
Today's Edition: Store Brands, RedNote and Letterboxd
Good morning! TikTok will officially be banned in the U.S. on January 19, following the Supreme Court's decision to uphold the law unless the app is sold by its Chinese parent company. Platforms like Instagram Reels, YouTube Shorts, RedNote, and Lemon8 are poised to fill the gap.
In other news, DEI programs continue to be rolled back across industries, signaling a shift in the political landscape. While companies like Meta openly discontinue such initiatives, the majority of Americans maintain a positive or neutral attitude toward DEI, underscoring a growing divide between business leaders and the general public on the issue.
Campaigns
Earned-friendly campaigns & clever moments
Also, Super Bowl stunts including Coors Light’s “Mondays Light” renaming and Cheetos’ cheese pizza flavored puffs, Progresso’s “Soup Drops” candy for National Soup Month and Valentine’s Day-inspired launches from Barilla and Van Leeuwen (a Kroger exclusive).
Culture
Snackable bites of consumer culture
Corporate
Trends at work and for good
Commerce
Shopper society snapshot
Connections
Feed intelligence
Media Moves:
Rafe Uddin, correspondent at the Financial Times, has moved to its San Francisco bureau and will be covering Amazon, Microsoft, Uber, the gig economy and enterprise providers including Oracle and Salesforce.
Ken Brown, formerly bureau chief at The Wall Street Journal overseeing climate coverage, plus financial risk and investigations, is now senior finance editor at The Information.
Ashlee Vance, formerly reporter at Bloomberg News, is leaving the news organization to start a sci-tech media company called Core Memory.
Colby Smith, formerly U.S. economics editor at the Financial Times, has left the news organization for a new opportunity and has yet to announce her new role.
T.K. Brady, formerly senior editor at Food Network Magazine, is now editorial director at 1-800-FLOWERS.COM.
Maddie Hiatt, formerly senior social media editor at Cosmopolitan, is now social team lead at Travel + Leisure.
Layoffs were announced this week at TechCrunch, Vox Media and Dotdash Meredith.
Also... take a brain break and connect the dots in this game without crossing lines.
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—The Editors
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