Top advertising leaders offer thoughts on creative trends that are likely to be front and center in 2025 from tone to tech, politics to purpose and formats to channels.

From the writer, “Facing a looming ban, brands and creators must contemplate the internet without its most important cultural production engine.”

An interview with Skims cofounder Emma Grede and fashion designer Kristin Juszczyk, who’ve teamed up with the NFL and Fanatics to launch Off Season - the latest example of the connections between fashion and sports.

Although millennials have consistently boasted a forever young aura, they’re beginning to catch up with the earnings and wealth of their parents.

Brands are helping those displaced by the devastating wildfires in Southern California, which have already destroyed almost 2,000 buildings and forced 130,000 people to evacuate.

The Trail Blazers are the first professional sports team to provide a haptic device from OneCourt at every home game to help blind and low-vision fans better follow the action on the court.

A national rights group says more U.S. companies are providing strong benefits and protections to LGBTQ+ employees despite pressure from conservative activists.

Open-air neighborhood shopping centers are now one of the hardest types of commercial real estate to find space in.

The BoF-McKinsey State of Fashion 2025 report finds that brands will need to prove their value to capture customers’ share of wallet, as macroeconomic pressures and rising prices have driven shoppers to adopt cost-conscious behaviors.

AI agents will scale, e-commerce live shopping and streaming will grow and online marketplaces will thrive as shoppers seek conversation-driven shopping experiences.

Once a niche medium, podcasts have emerged as one of the most dynamic and rapidly growing segments of the media industry.

Manifestation is surging among young women on TikTok, fueled by influencers, the beginning of a new year and societal uncertainty.