After years of stress following the pandemic, it appears many adults are coping by renewing their childhood joy.

Consumer brands are seizing the opportunity to advertise during the big game, following a season where pop stars and influencers contributed to a significant ratings increase for the NFL.

Ahead of Valentine’s Day, this PCMag reporter set out to find an AI companion in ChatGPT, but instead of a love connection, got “a content violation and some seriously bad vibes.”

Legacy brands are prioritizing values-driven marketing, community engagement, TikTok, meaningful and sustainable PR gifting and inclusive casting efforts to resonate with younger generations and foster brand loyalty.

Lyft is issuing a minimum pay standard nationally for its rideshare drivers in what it calls a first-of-its-kind effort to make industry payments more equitable.

A partner at McKinsey & Company explains that companies are challenged with pursuing the right claims for their audience without overwhelming or confusing them on the label.

Discrepancies in government data mean the economy might have more room to add jobs than previously thought.

Brands including Mytheresa, J.Crew, Alo and Elf Cosmetics are allowing users to browse and purchase products in settings like virtual beaches or Parisian streets, enhancing the shopping process with spatial computing and smart eyewear technology.

“Tuna-gate” is one of a handful of TikTok posts from users claiming to be customers who were sent wrong or counterfeit items instead of what they actually ordered online, tapping into consumer frustration with the recent uptick in “return fraud.”

Luxury retailers are spending big on real estate in the world’s most expensive and exclusive shopping corridors to free themselves from the control of landlords and plant their flags on streets where they want a long-term presence.

The recent splurge in spending by consumers is creating a rise in consumer debt and credit card delinquencies that could pinch our current economic growth.

While the constant stream of new phrases may reflect a desire to connect over the human experience, TikTokers often coin these terms in the hopes of going viral and gaining attention rather than for genuine linguistic purposes.

Betches Media announced a partnership with TikTok creator Vitus “V” Spehar (@underthedesknews), taking advantage of the growing role of social media in news coverage.