From official collaborations to subtly riding the wave, brands are becoming fans themselves of the top titles in TV and film.

It’s a cultural marker for Gen Z - artists like Billie Eilish use it in titles, and brands like Spotify and amika adopt it to signal informality and approachability.

OpenTable’s new upgrades have come at a time when some customers have begun to grow frustrated with Resy.

What was once an Old English word for knowledge is now code for the dramatic personal details of one’s life experiences.

Companies that once boosted their DEI programs, only to later retract their promises, could be in trouble, according to new research from the Columbia Business School.

While the waste-reducing moves are good for the environment, Starbucks cups have always been a hot-button issue. Social media users were quick to critique the new compostable design.

In years past, Black History Month was a time to celebrate, educate and recognize the achievements of people of African descent in the US, but this year carries a different weight.

Patagonia has partnered with Locally to show consumers in-store availability for products they’re shopping for online.

While the closures might seem like more evidence of the long-predicted but not quite realized “retail apocalypse,” the bidding process is conversely showing the strength of the sector.

The brand is among the first to launch a Substack under its own name, hoping to tap into an existing fashion community.

Algorithms amplify biases, turning opinions into perceived facts, while influencers, some posting 10+ times a day, create a sense of familiarity that enhances their perceived trustworthiness.

The rise of UGC creators, whose numbers surged by 93% from 2023 to 2024, has made influencer marketing more accessible and cost-effective for brands.