The Zeitgeist: February 2, 2024

Today's Edition: Apple Vision Pro, Elmo and Super Bowl

Campaigns

Earned-friendly campaigns & clever moments

Also, Elmo’s viral tweet, how Athletic Brewing keeps going past Dry January, Heinz’s emotional support ketchup bottles, McDonald's Hamburglar road trip, Super Bowl campaign stunts from American Airlines, DoorDash, Jif x GoPuff, Miller Lite and Uber Eats and Hendrick’s Gin’s bottle-positive lingerie for Valentine’s Day.

Culture 

Snackable bites of consumer culture

Corporate

Commerce

Shopper society snapshot

Also, amid soaring rent rates, how small businesses in NYC are diversifying their businesses to connect with shoppers and bring in more money.

Connections

Feed intelligence

Media Moves:

  • Tom Giles, formerly executive editor at Bloomberg, is now senior executive editor covering global technology news, succeeding Brad Stone.

  • Kristen Bellstrom, formerly managing editor at Barron’s, is now senior editor at Bloomberg Opinion.

  • David Lidsky, formerly deputy editor at Fast Company, is now executive editor at The Ankler.

  • Kate Irwin, formerly reporter and producer at Decrypt, is now reporter at PCMag.

  • Bruce Gil, formerly breaking news reporter at The Messenger, is now staff writer at Quartz covering breaking news.

  • Britney Nguyen, formerly reporter at Business Insider, is now staff writer at Quartz covering breaking news.

  • Layoffs were announced this week at TechCrunch and The Wall Street Journal.

Also... guess where and when the photo was taken with Timeguessr.

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