To lure in younger viewers, NBCUniversal sent dozens of social media influencers to the 2024 Paris Olympics. But the athletes and entertainers were the ones who went viral.

From Hasan Piker to Logan Paul, this interactive display maps how online personalities on the right and left use their massive followings to influence the US election.

The University of Alabama sorority rush class is introducing a new fashion must-have: high-priced luxury bracelets.

As the new school year is upon us, parents are worried about their children’s mental health—and they should be. The latest CDC data from the largest ongoing study on youth well-being finds high rates of helplessness, suicidal ideas, bullying, among other forms of violence.

Companies are reducing hiring for once—in-demand roles such as retail workers and airport cleaners.

While companies are increasing their gen AI investments, there is a growing gap between the expectations of company executives and what workers are reporting.

An Australian start-up hopes fungi can pull carbon dioxide from the air and stash it underground. It’s one of several ventures trying to deploy soil's superpowers to slow global warming.

Vice President Kamala Harris is targeting high food prices by proposing a federal ban on grocery price gouging. Food prices have risen 21% over the past three years despite easing inflation.

U.S. consumer spending unexpectedly surged in July, driven by strong sales of cars and other big-ticket items, boosting the economy and easing fears of a recession.

Gen Z consumers are increasingly looking to Pinterest for inspiration when making purchasing decisions.

The younger generation uses LinkedIn, like the original Facebook, to connect with friends and share photos, leaving others to question their strategy.