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- The Zeitgeist: April 26, 2024
The Zeitgeist: April 26, 2024
Today's Edition: Zipline, Nospace and Sonny Angel
Good morning. As the U.S. government inches closer to a potential TikTok ban, consumers and businesses are in a frenzy. The Atlantic writes, what’s ahead is “likely to be a rushed, chaotic, technologically and logistically complex legal process that will probably please almost no one.” Also, while the week’s headlines were dominated by multiple Trump court cases and campus protests, we saw brands scoring interesting headlines on (and in the lead up to) Earth Day.
Campaigns
Earned-friendly campaigns & clever moments
Also, Taco Bell x Secret Aardvark for Nacho Fries return, Outback Steakhouse’s “ReplaceMates” contest and Titan Caskets’ “Grave Conversations” talk show.
EARTH DAY: A few notable tactics this year include REI’s new product impact standards, Impossible Foods’ Impossible Ranch project, Hellmann’s food waste sneakers (and SaveOurSandwiches.com) and Coca-Cola’s crushed logo.
Culture
Snackable bites of consumer culture
Corporate
Trends at work and for good
Commerce
Shopper society snapshot
Connections
Feed intelligence
Media Moves:
Amanda Mull, formerly staff writer at The Atlantic, is now senior reporter at Bloomberg Businessweek writing columns and features on consumer culture and commerce. She starts in May.
Kate Marino, formerly business editor at Axios, is now executive editor of the National newsroom at the same outlet, replacing Aja Whitaker-Moore, who was named editor in chief last week.
Yasmin Khorram, formerly reporter and producer at CNBC, is now senior reporter at Yahoo! Finance.
Sawdah Bhaimiya, formerly reporter at Business Insider covering tech, retail and transportation, is now reporter at CNBC Make It covering careers, success and personal finance.
Katie Brigham, formerly lead producer at CNBC, is now staff writer at Heatmap News covering climate tech.
Leta Shy, formerly editor in chief at SELF, is now editorial director at Wirecutter overseeing deals, gifts, style, beauty, health, fitness, baby/kid and travel/outdoors coverage.
Kala Herh, formerly contributor at V Magazine and Mission Magazine, is now associate editor at Hypebeast covering fashion, entertainment and lifestyle.
Also... check out the shortlist for this year’s Pink Lady Food Photographer of the Year competition, which awards amateur and professional photographers for excellence in food photography.
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