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- The Zeitgeist: April 25, 2025
The Zeitgeist: April 25, 2025
Today's Edition: Wondery, Finfluencers and Olo
Good morning. In historic news this week, Pope Francis passed away, closing the chapter on a transformative papacy defined by modernization. In a ripple effect, Netflix’s Conclave surged in viewership as audiences sought a glimpse behind the velvet curtain of Vatican tradition.
Meanwhile, in the California desert, Coachella wrapped its 2025 edition, reaffirming its status as an unmissable cultural barometer where music, fashion, politics, and digital influence collide in real time. This year’s festival wasn’t just about star power: it was a masterclass in statement-making with cinematic headlining sets, immersive brand worlds, and a strong dose of political commentary, underscoring the increasingly blurred line between performance and platform.
Campaigns
Earned-friendly campaigns & clever moments
Also, Raising Cane’s x Flavor Flav’s clock necklace drop, 5-Hour Energy x Taco John’s Mango Habanero hot sauce, Ritz’s sunkissed cracker and golden summer giveaway and Utz x Alex’s Lemonade Stand Foundation’s lemonade-flavored potato chips.
Culture
Snackable bites of consumer culture
Corporate
Trends at work and for good
Commerce
Shopper society snapshot
Connections
Feed intelligence
Media Moves:
Jordyn Holman, business reporter at The New York Times, is now heading up the return of the paper’s Corner Office column.
Timothy Beck Werth, formerly freelance, is now tech editor at Mashable, managing assignments for tech, AI, product reviews and shopping.
Raymond Wong, formerly freelance, is now senior editor of consumer technology at Gizmodo.
Kylie Robison, formerly senior AI reporter at The Verge, is now senior correspondent at WIRED, covering “the business of AI - what goes on inside the companies shaping the biggest story in tech.”
Evan Armstrong, formerly lead writer at Every Inc., is starting a Substack newsletter, The Leverage, which “curates what matters in tech - but more importantly, explains why it matters and how operators and investors can leverage it,” and has already amassed over 32,000 subscribers. The first edition will launch April 27.
Miles Kruppa, formerly reporter at The Wall Street Journal, is now reporter at The Information covering AI and the money flowing into the technology.
Sarah McBride, formerly reporter at Bloomberg News covering VC and tech, has left the news organization after nearly nine years.
Andrew Freedman, formerly senior climate reporter at Axios, is now senior reporter at CNN Climate & Weather.
Christy Pina, formerly associate editor at The Hollywood Reporter, is now staff editor at People.
Also... read about the history of The Hustle, the disco song and dance craze released 50 years ago that swept the nation, in Smithsonian Magazine.
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