Little leagues and youth programs have become home to the most important game of the week for many brands. With the youth sports market booming, legacy and challenger brands are working harder than ever to get their message in front of both parents and kids who have their head in the game.

The ad has ignited a new brand-driven culture war about beauty standards, race, and representation.

College students have reached peak levels of organization. Beyond class schedules and study sessions, their digital calendars dictate everything from walks to lectures to casual hangouts with friends.

Parents are rejecting the Gen-Z-dominant model of “gentle parenting” in favor of a newer, tougher approach that emphasizes consequences over softness.

Gen Z workers may be tech-savvy, but they prefer in-person interaction in the workplace and are the generation least likely to favor exclusively remote work, according to a new Gallup report.

AT&T CEO John Stankey's viral memo says the quiet part out loud about the fractured state of the workplace in corporate America. He writes that workers deserve a transparent career path, a functional office, and the proper tools to do their jobs; but they're wrong to expect promotions based on tenure, the flexibility to work from home, and an “employment deal” rooted in loyalty.

Labor force participation among women, especially women with children, has started falling again in 2025. The participation of those women has begun declining as flexible work policies continue to be rolled back.

There are growing signs that President Trump’s levies are filtering through to consumer prices, as companies exhaust options for keeping them stable.

More families started their back-to-school shopping in early July than in the past seven years. Tariffs and inflation are being blamed for the behavioral shift.

On The Vergecast: how online shopping became boring in an era of unmitigated mass consumption.

Male users now make up over one-third of active users and are engaging with content around health and fitness, style, tech, and hobbies.

The new feature makes it easier for friends to coordinate meet-ups and allows users to explore location-based content.