“Marketers are lamenting the loss of control around their brand narratives - like Cracker Barrel - and yet somehow Taylor Swift offers a masterclass on how to control your brand.”

Apps like Yahoo Fantasy have seen over 61% growth in women over 35 visiting their platform.

Gen Z has been digitally connected their entire lives and long for a taste of the pre-digital era and the times that pre-date them.

College students, including those at highly select schools, are utilizing their entrepreneurial skills to help pay for their college tuition.

It’s the invisible unraveling of employees who still show up and meet basic demands, but emotionally and mentally fragment under unrelenting pressure.

The chain’s rebrand failure highlights consumers’ deep emotional attachment to heritage brand logos and underscores key lessons for business leaders.

Despite media narratives about employee unhappiness, surveys show workplace satisfaction among most Americans.

The bankruptcies of millennial mall staples Claire’s and Forever 21 show youth-focused retailers must evolve with their customers or reinvent for a new audience.

For consumers already weary from inflation, new pricing announcements signal more sticker shock at the grocery store and beyond.

The average 12-month expectation for inflation jumped to 6.2% this month from 5.7% in July, the Conference Board found in a consumer survey.

YouTube’s new “Hype” button lets fans boost smaller creators, earn badges, and push videos onto leaderboards.

The publication is diverting all of its resources into the digital news operation to get its journalism “in front of the most people.”